Always A Good Time

JA Engineering Works 2024 Coal Safe Infomercial

Using the content shot in 2023 as the backdrop to an infomercial to be shared at Coal Safe 2024

Objective and Context
Create an informercial that highlights JAE’s product and service offering.

Execution and Process
The process began with the search for a voice over artist that fits the description of mature, dynamic, confident, attention grabbing and authoritative. With four prospects on the line, we decided on Tebogo Lekhuleni as the voice over artist.

He has a powerful engaging voice with a bass/baritone pitch that’s warmly South African. A voice like
his can lend a sense of authority, credibility, and strength to the message. In an industry often
associated with ruggedness and power, a deep voice can convey confidence and
professionalism, capturing the audience’s attention and commanding respect. Additionally, the
resonance of a bass voice can cut through background noise and reverberate in large
conference settings, ensuring that the message is heard clearly and effectively. Overall, the use
of such a voice can help the commercial stand out and make a lasting impression on the
audience at the conference.

Visual Assets