Always A Good Time

Krispy Kreme Store Openings

We covered Krispy Kreme ZA’s store openings in Woodlands Mall, Monte Casino and Sun City.

Objective and Context
Our objective is to capture images of the storefront on opening day, often featuring a waiting list of customers keen for the award of free donuts for being part of the first few customers at the new store. These include portraits and product images. The aim is to capture a clean aesthetic that highlights the crowd, the marketing team’s interaction with the crowd, the staff, the staff interacting with the customers and lastly the store and the store set-up as well.

Creative Concept
Clean and minimalist with the priority of placing the Krispy Kreme branding at the forefront.

Execution and Process
We arrive before the store is set to open to capture images of the staff before they are swamped with customers. This also gives us time to take images of the store layout and

Results and Impact
The client was happy with the project and felt that the ideas presented in planning were brought to life.

Visual Assets